Brand Extension and Guidelines
MetaDesign, San Francisco
Life Technologies required three guidelines in support of their newly created corporate brand, Life Technologies and two platform brands, Applied Biosystems and Invitrogen.
The brand had been developed for Life Technologies, including the new identity and basic standards. Maryann Bell, Director of Brand and Creative, contacted MetaDesign to build a detailed communications system leveraging the new identity and guidelines for print, environmental, and advertising.
The guidelines visually expressed the brand through large, warm, full bleed photography, energetic colors, and robust typography. Inspiration and instruction thoughtfully combined.
Jane Brown, Creative Director
Jessica McNamara, Project Management
Gabriella Rossi, Templates
Janty Sumimoto, LT Project Management