MetaDesign, San Francisco
Innerspace Foundation is a non-profit organization dedicated to promoting and supporting neuroengineering approaches, funding research for the development of technologies that can power brain-computer interfaces, and organizing prize-based neuroengineering competitions open to researchers around the world.
The founders came to MetaDesign in need of brand definition, an identity, and a web site. Through multiple workshops we developed a visual language framework, brand attributes, a Storytelling Toolbox that provided a basis for developing tactical communications, an identity and visual language. The primary audience would be scientists and neuroenginners our focus was about making Innerspace Foundation accessible to everyone, since their mission was to help all people.
My role was both creative director and designer. The statement developed by Meta’s David Summers “brain and computers happen to be the bookends to the interfaces, but it is the interface that presents the problem to solve” was the premise for the identity I developed.
Interface = IF
What if ______?
Jane Brown, Creative Director
Kim Applequist, Project Manager
David Summers, Strategy and storytelling