Apollo Education Group
University of Phoenix Rebrand
With more than 100 locations around the U.S. and an online-only study program, the University of Phoenix is among the biggest U.S. for-profit colleges and first to emphasize group discussion of university-approved curriculum and credit for life experiences.
As Creative Director of Brand, I directed a holistic brand system aligning physical components such as signage and print, with digital experiences. Recruited, staffed and led an in-house team with the development of the new brand identity, visual expression, and oversaw the development and delivery of multiple assets. The rebrand is enabling the university to better tell their stories, deliver innovative products, and differentiate themselves in the for-profit education sector.
The creative village hired included individuals I've worked with, taught, or known over the years. Their talent and deep experience made for impactful change. Many thanks to:
Amy Barbaro, Todd Richards, Sharrie Brooks, Scott Hammond, Steve Goldstein, Lindsay Beaman, Brian Pobuda, Sam McMillian, Amy Low, Gabriella Rossi, and special thanks to Jeff Carino and Michael Collins for their elegant rendering of the Phoenix symbol.
When developing the look and feel I used Doug Adesko's photographs to get the feeling right. douglasadesko.com, many thanks Doug.
Photography for View Book and additional University of Phoenix imagery
shot by Brian Pobuda. brianpobuda.com