Re-Thinking Design
DMI Conference Identity 2009
MetaDesign, San Francisco
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The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers—and to the changing world. The June conference was moderated by Roger Martin, then dean of Rotman School of Management. Speakers at the conference came from around the world, and represented industries and institutions as diverse as education, consumer electronics, auto industry, and consumer goods.
Spring of 2009 remained a challenging time in the design community, many of my former students, including the best ones were not finding work. Having gone through two charrettes in graduate school I chose to set up a similar process for the conference. I contacted two of my former students, Peter Synak and Katie Freathy, to come in and work closely with Dante Carlos a MetaDesign designer in developing the identity system. It proved to be a great collaborative win for everyone. Peter was hired by Ammunition shortly afterward, we hired Katie Freathy, and DMI was very happy.
The dialog bubble, Peter Synak's direction, was selected and implemented for both the 2009 and 2010 conferences.
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Team
Bill Hill, Project Management
Jane Brown, Creative Director
Dante Carlos, Design Director
Katie Freathy, Designer
Peter Synak, Designer